Narendra Modi- The Charismatic Leader

Emerging from masses, the way Narendra  Modi carved out a space for him in the global arena is surely not an easy task or luck by chance. From his dressing style to body language, perfect voice intonation and a strict routine morning till night, he has emerged as a nationalist leader going all the way to safeguard the concern of his country.  
A highly energetic leader who after descending from an International flight walks into official and public meeting without taking rest while others still have jetlags, is an inspiration to many youngsters around the world.

 Be it the surgical strike, air strike, demonetisation and making India an anti-satellite  nation through mission Shakti, Modi is known for all bold and innovative decisions. His charisma can be anticipated on the ground that after undergoing many adversities and court battles for his alleged involvement in Gujarat riots of the year 2002, he successfully came out of that spectre and become the fourteenth prime minister of India in 2014. With his plunge on promoting entrepreneurship and innovations, he took a slew of de-regulation and de- licensing measures to promote the growth of the Indian economy by removing all complexities. Let’s explore the making of brand Modi.

His early life

Born on 17 September 1950 in Vadnagar (North Gujrat), Narendra Damodardas Modi was the third child among the six children of Damodardas Modi and Hiraba Modi. Vadanagar, although is a small town in Gujarat but is a vibrant centre for spirituality, learning and has a rich Buddhist history. Modi’s childhood days were quite tough, his family belonged to the poor section of society and his father used to sell tea at the tea stall near a local railway station to earn a livelihood for the family members. Modi also helped his father at the tea stall. During his childhood days, he dreamt to be a soldier to serve mother India, but destiny has some other plans for him. He was introduced to Rashtriya Swayamsewak Sangh at the age of eight and became a full-time worker in 1971. He was assigned to BJP in the year 1985 by RSS and held several positions with the party’s hierarchy. He became the chief minister of Gujarat in 2001 and constantly held this position for fifteen years. In 2013 He was named as the prime ministerial candidate of BJP and faced severe opposition from senior leaders like L.K Advani. All those oppositions goes into a vein when BJP won the Lok Shaba election by grabbing 282 seats to become the first party to win a majority on its own since 1984. He took sworn as the Prime minister of our country on May 26, 2014.

Challenges in the making of brand Modi:

It was not an easy task for Narendra Modi and his team to project him as the next Prime minister of India because of his regional image, sixty plus age, lack of proficiency in English and due to the taints of Gujrat 2002 anti-Muslim riots. When the other party had a young candidate in his opposition, it was a big challenge for him to connect with the youth of the nation.

But Modi’s beat all these challenges step by step. The first step in the line is shifting of Tata motors factory of Nano car from Singur West Bengal to Sanand, Gujrat. When farmers in collaboration with Politician Mamta Banerjee (the current Chief Minister of West Bengal) were protesting for land acquisition for the plant by the company, Modi provided the company land and attractive incentives to shift their plant to Gujrat. This initiative established him as an Icon for industrial development throughout the country.
With his effort to connect with the youth of the country Modi delivered his widely admired speech on Gujrat Model of development at Delhi's Shri Ram College of Commerce. Since then he established himself as an excellent orator and delivered many other similar speeches in addition to starting a program on radio called ‘Man-ki-Baat’ to connect to the youth of the country.
While other leaders hire a translator while addressing people from a different language, Narendra Modi use localise language in addressing people which helped him to directly connected with the audience. In the international forum, he had given speeches in English too on which once he was not comfortable with but learnt over time.

Proud moments earned by NaMo for the country:
Narendra Modi, under his tenure as a prime minister of India has made India proud six times in the international stage.

1.      When he was honoured by UAE with the Zayed Medal,  UAE’s highest civil honour, for playing a key role in boosting strategic bilateral ties between the countries.
2.       When he received the King Abdulaziz Sash award in 2016. The award is named after Abdulaziz Al Saud who was the founder of modern Saudi State.
3.      When he became the first Indian to receive Amir Amanullah Khan Award, the Highest civilian the honour of Afganistan.
4.      When he was awarded the highest environmental honour of United Nations called “Champion of the Earth” for his pledge to eradicate single-use plastic in India and his leadership of the global solar alliance.
5.      When he received prestigious Seoul Peace Prize for 2018 for his contribution to global economic growth and international cooperation.
6.      When he received Grand Collar of Palestine for his contribution to strengthening the relationship between the nations.


Narendar Singh