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Emerging from masses, the way Narendra Modi carved out a space for him in the global
arena is surely not an easy task or luck by chance. From his dressing style to
body language, perfect voice intonation and a strict routine morning till
night, he has emerged as a nationalist leader going all the way to safeguard
the concern of his country.
A highly energetic leader who after descending from an International flight walks into
official and public meeting without taking rest while others still have jetlags,
is an inspiration to many youngsters around the world.
Be it the
surgical strike, air strike, demonetisation and making India an anti-satellite nation through mission Shakti, Modi is known for all bold and innovative
decisions. His charisma can be anticipated on the ground that after undergoing
many adversities and court battles for his alleged involvement in Gujarat riots
of the year 2002, he successfully came out of that spectre and become the
fourteenth prime minister of India in 2014. With his plunge on promoting
entrepreneurship and innovations, he took a slew of de-regulation and de-
licensing measures to promote the growth of the Indian economy by removing all
complexities. Let’s explore the making of brand Modi.
His
early life
Born on 17 September 1950 in Vadnagar (North Gujrat),
Narendra Damodardas Modi was the third child among the six children of
Damodardas Modi and Hiraba Modi. Vadanagar, although is a small town in Gujarat
but is a vibrant centre for spirituality, learning and has a rich Buddhist
history. Modi’s childhood days were quite tough, his family belonged to the
poor section of society and his father used to sell tea at the tea stall near a
local railway station to earn a livelihood for the family members. Modi also
helped his father at the tea stall. During his childhood days, he dreamt to be a
soldier to serve mother India, but destiny has some other plans for him. He was
introduced to Rashtriya Swayamsewak Sangh at the age of eight and became a full-time worker in 1971. He was assigned to BJP in the year 1985 by RSS and held
several positions with the party’s hierarchy. He became the chief minister of
Gujarat in 2001 and constantly held this position for fifteen years. In 2013 He
was named as the prime ministerial candidate of BJP and faced severe opposition
from senior leaders like L.K Advani. All those oppositions goes into a vein when
BJP won the Lok Shaba election by grabbing 282 seats to become the first
party to win a majority on its own since 1984. He took sworn as the Prime minister
of our country on May 26, 2014.
Challenges
in the making of brand Modi:
It was not an easy task for Narendra Modi and his team
to project him as the next Prime minister of India because of his regional
image, sixty plus age, lack of proficiency in English and due to the taints of
Gujrat 2002 anti-Muslim riots. When the other party had a young candidate in
his opposition, it was a big challenge for him to connect with the youth of the
nation.
But Modi’s beat all
these challenges step by step. The first step in the line is shifting of Tata
motors factory of Nano car from Singur West Bengal to Sanand, Gujrat. When
farmers in collaboration with Politician Mamta Banerjee (the current Chief
Minister of West Bengal) were protesting for land acquisition for the plant by the
company, Modi provided the company land and attractive incentives to shift
their plant to Gujrat. This initiative established him as an Icon for
industrial development throughout the country.
With his effort to
connect with the youth of the country Modi delivered his widely admired speech
on Gujrat Model of development at Delhi's Shri Ram College of Commerce. Since
then he established himself as an excellent orator and delivered many other
similar speeches in addition to starting a program on radio called ‘Man-ki-Baat’ to connect to the youth of the country.
While other leaders
hire a translator while addressing people from a different language, Narendra
Modi use localise language in addressing people which helped him to directly
connected with the audience. In the international forum, he had given speeches in
English too on which once he was not comfortable with but learnt over time.
Proud moments earned by NaMo for the country:
Narendra Modi, under his tenure as a prime minister of
India has made India proud six times in the international stage.
1. When
he was honoured by UAE with the Zayed Medal,
UAE’s highest civil honour, for playing a key role in boosting strategic bilateral
ties between the countries.
2. When he received the King Abdulaziz Sash award in
2016. The award is named after Abdulaziz Al Saud who was the founder of modern
Saudi State.
3. When
he became the first Indian to receive Amir Amanullah Khan Award, the Highest civilian the honour of Afganistan.
4. When
he was awarded the highest environmental honour of United Nations called
“Champion of the Earth” for his pledge to eradicate single-use plastic in India
and his leadership of the global solar alliance.
5. When
he received prestigious Seoul Peace Prize for 2018 for his contribution to
global economic growth and international cooperation.
6. When
he received Grand Collar of Palestine for his contribution to strengthening the
relationship between the nations.
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